This Privacy Policy explains how (and other parties, as applicable) process information about the visitors of in connection with:

  • the services we provide to you through
  • the services Automattic currently provide or may provide to us through, Jetpack (including WooCommerce Services), IntenseDebate,, and Akismet
  • the services provided to us by Amazon Associates, as a participant in their Amazon Associates program

Who’s Who and What This Privacy Notice Covers

Our website address is:

Automattic are the people behind, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, and more.

We use a number of tools provided to us by Automattic to create and manage this website. Here’s what they are and what they do:

  • offers the design, features, and support to bring a website to life
  • Intense Debate gives us tools to manage comments on our website
  • Akismet helps keep spam under control by filtering out spam comments
  • With Jetpack, we may connect this website to features and tools available through and WooCommerce Services
  • We may use Crowdsignal to create quizzes, surveys, and polls that fit our brand and vision is also a participant in the Amazon Associates program. As an associate, I earn from qualifying purchases when you make a purchase via one of my Special Links (i.e. affiliate marketing links). This is at no extra cost to you and helps me to continue running this site. For an explanation of how Amazon collects and uses your data, please see below, under Information This Site and Other Parties Automatically Collect.

Visitors to can read published content and interact through features such as comments, “likes,” and follows.

The purpose of this Privacy Policy is to help site visitors (also referred to as “you” in this Privacy Policy) understand the information we and other parties collect about you, how you provide that information and how we and/or these other parties use it.

When any activity by Automattic is described, this is based on information from their own Privacy Notice, which can be found here, and their Privacy Policy. When activity by Amazon is described, this is based on their Amazon Associates operating policies (see operating policies here).

GDPR processes your data in line with the GDPR (General Data Protection Regulation) law. This law sets out how personal data can be collected, stored and used in the EU (including UK). Please see this link for a full explanation of GDPR.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

To make a request, please get in touch using the contact form.

Information Collected About Visitors to

We collect information about you in a few different ways, including certain information that you provide and some information that this site and other parties collect automatically.

Information You Provide

Information you provide mostly happens when you type into a text field on this site, such as a comment field or a sign-up form. We may also implement other ways to allow you to provide information directly to us and other parties, as appropriate.

Here are the most common ways in which you might directly provide information:

  • Follower and Subscriber Information: When you sign up to follow or subscribe to using Jetpack or, we and Automattic collect the sign-up information, which typically includes an email address.
  • Site Comments: When you leave a comment on, we and Automattic collect that comment, and other information that you provide along with the comment, such as your name and email address. When you leave comments on the site, we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.
  • Crowdsignal Survey Responses: When you complete a poll, quiz, or other type of survey prepared by us via, we and Automattic collect your responses to those surveys, and any other information that we require for a poll/quiz/survey response, like an e-mail address.
  • Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
  • Contact form: If you enter information into the contact form, we collect any information you enter, including your email address. This is not shared with or sold to any third parties and is used only to respond to any queries you make through the form.
  • Other Information Entered By You: We and Automattic may also collect other information that you enter on – such as a contact form submission, a search query, or site registration.

Information This Site and Other Parties Automatically Collect

This site and other parties also automatically collect some information about our visitors. We’ve listed examples below:

  • Technical Data from a Visitor’s Computer and Etcetera: Automattic collect the information that web browsers, mobile devices, and servers typically make available about visitors to a site, such as the IP address, browser type, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information.
  • Visitor Interactions: We and Automattic collect information about your interactions with, including the “likes” and “ratings” left by you using or Jetpack.
  • Location Information: Automattic may determine the approximate location of a your device from the IP address. They collect and use this information to, for example, tally for us how many people visit from certain geographic regions. If you’d like, you can read more about Automattic’s Site Stats feature for sites and Jetpack sites.
  • Akismet Commenter Information: This site and Automattic collect information about visitors who comment on, to enable us to use Automattic’s Akismet anti-spam service. The information they collect typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address and the comment itself).
  • Crowdsignal Response Information: If we create a Crowdsignal survey on this site, Automattic collect information about visitors who respond to the survey. The information typically includes IP address, browser type, operating system, user agent, and the web page last visited.
  • Intense Debate Commenter Information: Automattic collect information about visitors who comment on The information that they collect typically includes the IP address and account information on the site, along with the comment itself.
  • Jetpack Site Activity: Automattic collect visitor activities related to the management of, such as login attempts/actions and comment submission and management actions. For more information, please see the Jetpack Privacy Center.
  • Amazon Associates. Amazon may monitor, record, use, and disclose information about this site ( and users of this site that they obtain in connection with our display of Special Links (i.e. affiliate marketing links) and Amazon Associates Program Content (for example, that a particular Amazon customer clicked through a Special Link from this site before buying a product on the Amazon Site)
  • Information from Cookies and Other Technologies: A cookie is a string of information that a site stores on a visitor’s computer, and that the visitor’s browser provides to the site each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on Sites. This site uses cookies and other technologies like pixel tags to help identify and track visitors and site usage, and to deliver targeted ads when ads are enabled for free sites or when ads are enabled on a Site through WordAds or Jetpack Ads (see the “Other Tools” section below for more details). For more information about our use of cookies, including how you can control the use of cookies, please see our Cookie Policy. For more information on Automattic’s use of cookies and other technologies for tracking, including how you can control the use of cookies, please see their Cookie Policy.
  • Google Adsense: This site uses Google Adsense to run ads. For information about how Google collects and uses data from sites that use Adsense, please see this link:
  • Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website
  • Google’s use of the DoubleClick cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the internet. You may opt out of personalised advertising by visiting Ads Settings in Google. Alternatively, you can opt out of a third-party vendor’s use of cookies for interest-based advertising by visiting

Other Information Provided By Us To Automattic

Automattic may also collect any other information that we provide to them about visitors to For example, we may upload a directory or other information about site visitors and customers to the “backend” administrative platform for managing the site.

How We And Automattic Use Visitor Information

Automattic use information about site visitors in order to provide their services to us. We may use Automattic’s services to, for example, create and manage, sell products and services on the site, flag and fight comments from spammers, and collect information through polls, quizzes and other surveys.

In addition to the above, Automattic use some information about site visitors who are also their users, as described in their Privacy Policy.

Automattic may also use and share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify any individual. For instance, they may publish aggregate statistics about the use of their services.

How We And Automattic May Share Visitor Information

We and Automattic may share information collected about site visitors in the limited circumstances spelled out below:

  • Subsidiaries, Employees, and Independent Contractors: Automattic may disclose site visitor information to their subsidiaries, employees, and individuals who are their independent contractors that need to know the information in order to help them provide their services to their users and their sites, or to process the information on their behalf. They require their subsidiaries, employees, and independent contractors to follow Automattic’s Privacy Notice for information about visitors that their share with them.
  • Third Party Vendors: Automattic may share site visitor information with third party vendors who need to know this information in order to provide their services to Automattic. This group includes vendors that help Automattic provide their services to their users and their sites. Automattic require vendors to agree to Automattic’s privacy commitments in order to share information with them.
  • Legal Requests: We and Automattic may disclose site visitor information in response to a subpoena, court order, or other governmental request. For more information on how Automattic respond to requests for information, please see their Legal Guidelines.
  • To Protect Rights, Property, and Others: We and Automattic may disclose site visitor information when we/they believe in good faith that disclosure is reasonably necessary to protect the property or rights of Automattic, its users, third parties, or the public at large. For example, if we or Automattic have a good faith belief that there is an imminent danger of death or serious physical injury, we or Automattic may disclose information related to the emergency without delay.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of Automattic’s business by another company, or in the unlikely event that Automattic goes out of business or enters bankruptcy, site visitor information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, Automattic’s Privacy Notice would continue to apply to site visitor information and the party receiving this information may continue to use this information, but only consistent with Automatic’s Privacy Notice.
  • Information Shared Publicly: Information that visitors choose to make public is disclosed publicly. That means that information like visitor comments and “likes” are all available to others, including information about the visitor that is displayed in connection with a comment or “like” (such as a visitor’s username and Gravatar). Automattic provide a “firehose” stream of public data (including comments) from sites to provide that data to firehose subscribers, who may view and analyze the content, but do not have rights to re-publish it publicly. Public information may also be indexed by search engines or used by third parties.

How Long We And Automattic Keep Visitor Information

If we and/or Automattic are not legally required to keep it, we and/or Automattic generally discard information about site visitors when no longer needed for the purpose it was collected for, or for which Automattic collect and use it on behalf of their users — those purposes which are described in the “How We And Automattic Use Visitor Information” section above.

For example, Automattic keep the web server logs that record information about a visitor to this site — such as the visitor’s IP address, browser type, and operating system — for approximately 30 days. They retain the logs for this period of time in order to, among other things, investigate issues if something goes wrong on this site.

As another example, when a site visitor views this site, Automattic use their IP address in order to update our Site Stats with information about their visit, like what country they are in. Automattic keep that IP address for approximately 30 days to give them time to calculate our monthly Site Stats and address any issues with those counts.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

If you enter information through the contact form, this information is retained indefinitely.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use the plugin called GDPR Cookie Consent to record your consent preferences for cookies. Here is a list of the cookies this plug-in runs:

  • viewed_cookie_policy – Is the primary cookie that records the user consent for the usage of the cookies upon ‘accept’ and ‘reject’. It doesn’t track any personal data and is set only upon user action(accept/reject).
  • cookielawinfo-checkbox-necessary/cookielawinfo-checkbox-non-necessary – Records the default button state of the corresponding category. It works only in coordination with the primary cookie.
  • CookieLawInfoConsent – Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.

Other Tools

This site may contain ads from third party ad networks and advertisers, and we may integrate other tools and services (such as Google Analytics and third party plugins).

Ad networks and analytics providers may set tracking technologies (like cookies) to collect information about visitors’ use of a site and across other websites and online services, such as a visitor’s IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by those companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to visitor interests. For more information about how to manage and delete cookies, visit, and for more information on interest-based ads, including information about how visitors may be able to opt out of having their web browsing information used for behavioral advertising purposes, please visit (US based) and (EU based). You may also view our cookies policy for more information.

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